Harbor & Pine Remodeling: Top-3 Google Maps Position and +60% Qualified Quote Requests in 90 Days
Summary
Harbor & Pine Remodeling is a residential remodeling company serving homeowners in the upper Midwest. Before working with Great North AI Partners, the business relied almost entirely on word-of-mouth referrals and a slow, mobile-unfriendly website that ranked outside the top 20 for its core local search terms. Great North AI Partners delivered a full digital rebuild over 90 days: a fast, mobile-first website built around the highest-intent service keywords, a fully optimized Google Business Profile with weekly geotagged posts and photo updates, an automated five-star review capture system, and an AI missed-call text-back so no inbound lead went unanswered while the owner was on a job site. By the end of the engagement Harbor & Pine held a top-3 Google Maps position in its primary city and qualified quote requests had grown 60% versus the pre-launch baseline.
The challenge
Harbor & Pine had a strong reputation in person but almost no presence in the searches that matter for residential remodeling: "kitchen remodel near me," "bathroom remodel [city]," and similar high-intent local queries. Their existing website loaded slowly on mobile, didn't surface their service areas, and lost most visitors before they hit a contact form. Their Google Business Profile was claimed but bare — no posts, only a handful of photos, no service categories, and an inconsistent address across directories.
The compounding effect: every missed call during a job site visit moved the lead to a competitor, and every "near me" search for a remodeler in their area surfaced national lead-aggregator sites instead of Harbor & Pine.
What we did
- 01.Rebuilt the website from scratch as a mobile-first, conversion-focused site — service-specific pages for kitchens, baths, additions, and whole-home remodels, each with location modifiers, real project photography, and lead-capture forms above the fold.
- 02.Took over the Google Business Profile — corrected categories, wrote a keyword-rich description, uploaded 40+ geotagged project photos, and started a weekly cadence of GBP posts highlighting recent jobs.
- 03.Cleaned up local citations across 30+ business directories so name, address, and phone number matched everywhere.
- 04.Deployed an automated review system that texts every completed-job customer a one-tap link to leave a Google review, with friendly follow-up reminders.
- 05.Installed AI missed-call text-back — when the owner couldn't pick up, the caller received an immediate text, project details were collected, and the conversation was logged in a single shared inbox.
Results after 90 days
- · Top-3 Google Maps position for the primary city across the highest-intent remodeling keywords.
- · 60% increase in qualified quote requests versus the pre-launch baseline.
- · Steady stream of new five-star reviews — over 30 added in the first quarter, lifting overall rating and review velocity.
- · Zero missed inbound calls without a follow-up: every unanswered call now triggers an instant text-back.
Harbor & Pine moved from a referral-dependent business with sporadic incoming work to a digitally discoverable one with a consistent, predictable lead pipeline.
See the live site
The website Great North AI Partners built for Harbor & Pine Remodeling is live and continues to drive leads.
Visit harbor-and-pine.netlify.appWant results like Harbor & Pine?
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