We Built the System We Wish Local Businesses Already Had.
Quick Answer: Rooted in Michigan, serving local service businesses nationwide. We bring Midwest values — clear communication, honest pricing, and work that speaks for itself — to every market we serve.
What Makes Great North AI Partners Different.
The world of digital marketing is full of smoke and mirrors. We believe in building straightforward systems that bring in real customers — not just numbers that look good but don't pay the bills.
Great North AI Partners was founded on the observation that most local service business owners are excellent at their trade and poor at digital marketing — not because they lack intelligence, but because modern local SEO, AI-powered lead capture, and reputation management require specialized expertise that didn’t exist five years ago. Most digital marketing agencies serve any client willing to pay, which means local service businesses compete for attention with e-commerce brands, national franchises, and SaaS companies that have nothing in common with a plumber trying to rank in a specific zip code.
We built Great North AI Partners to serve only one type of client: local service businesses that depend on high-intent local search and word-of-mouth reputation. Every tool, strategy, and process we use is calibrated for the specific challenge of dominating a local market — not the national one. We grow when our clients grow.
Built for Local
We don't work with giant e-commerce brands or international software companies. We only work with local service businesses across the United States who survive on reputation and high-intent local search.
No Fluff. No B.S.
No complicated jargon. No hiding behind impossible-to-read reports. If what we build isn't bringing you more leads and making your life easier, we aren't doing our job.
Real Artificial Intelligence
AI is moving fast. While your competitors are still figuring out how to use it, we've already built smart, automated tools directly into how your business runs.
Always Your Partner
We act as an extension of your team. You'll always have direct access to our founding partner, giving you the hands-on support your business deserves.
What we believe.
- Flexible terms over long-term commitments. Most digital marketing agencies require 6- or 12-month commitments to mask their own poor performance. We work with most clients month-to-month with no setup fees, and where a short engagement contract makes sense for a specific build, we keep terms simple and human. You always own your website, content, and accounts. If we stop earning your business, you should be free to walk.
- AI as augmentation, not replacement. Most "AI marketing" pitches either oversell AI as a complete replacement for human strategy (it isn't) or treat it as a buzzword bolted onto the same old retainer (it shouldn't be). We use AI specifically where it produces real, measurable advantages for a small business: instant missed-call text-back so no lead goes cold, automated review request sequences that fire within hours of a completed job, AI chat widgets that handle the same five questions every prospect asks, and AI-assisted local content generation reviewed by humans before publish. The strategy, the relationship, and the judgment calls stay with Aaron — the busywork goes to AI.
- Local-only focus. Most digital marketing agencies serve any client willing to pay — SaaS companies, e-commerce brands, national franchises, local service businesses all in the same client list. The strategies that work for a SaaS company do not work for a plumber. We only work with local service businesses with a defined service area, where high-intent local search and word-of-mouth reputation drive nearly all revenue. That focus is the reason we can charge less than a generalist agency and still deliver better results — we don't waste time figuring out a new vertical for every engagement.
Aaron Jaqua — Founder, Great North AI Partners
Aaron Jaqua
Founder, Great North AI Partners
20+ years in marketplace operations & e-commerce SEO
LinkedIn →Over a 20+ year career, Aaron Jaqua founded and scaled three businesses from zero to $6.8M, $12M, and $5.4M in annual revenue, operating across Amazon, Walmart, and eBay.
He managed a 50,000+ SKU catalog across multiple marketplaces, led teams of up to 60 people, and ran two independent P&Ls in parallel for four years. He now brings that channel, SEO, and conversion discipline to local service business websites across the US.
Twenty years building marketplace channels
2002–2010 — Founder & CEO, Jaqua Corp. Built a portfolio of 3 salons, 3 beauty supply stores, and 2 eCommerce sites, growing to $6.8M in annual revenue. Managed a 10,000 sq ft distribution center shipping 800+ packages daily, and oversaw 60+ staff across retail and warehouse operations.
2010–2022 — Founder & CEO, US Salon Supply. Built and ran all operations of an online e-commerce business — warehouse, outside sales across a 5-county territory, accounting, and fulfillment — growing to $12M in annual revenue out of a 25,000 sq ft distribution center in Paw Paw, Michigan.
2018–2025 — Founder & General Manager, Office Furniture Outlet of Michigan. Built an office furniture distribution and eCommerce business to $5.4M in annual revenue. Managed end-to-end marketplace operations across Amazon, Walmart, and eBay. Directed B2B sales targeting SMBs and public sector accounts; oversaw purchasing, warehousing, distribution, and post-sale operations. (This role overlapped Founder & CEO at US Salon Supply from 2018 to 2022 — two independent businesses running in parallel.)
Why local service businesses now
Twenty years inside marketplace operations taught something most local web agencies miss: the principles that make an Amazon listing rank and convert are the same principles that make a plumber's website rank and convert. Clear taxonomy. Specific, searchable language. Conversion-focused structure. Schema and metadata that match what humans and search engines are actually looking for. Speed, mobile performance, and trust signals that compound over time.
Most local web agencies come from a design background. Great North AI Partners comes from channel operations and SEO — where every page, image, and word was tested against measurable revenue. The rise of AI search (Google AI Overviews, Gemini, ChatGPT, Perplexity) adds a new layer: the websites that win in 2026 aren't just the prettiest, they're the ones AI systems trust enough to cite.
Frequently asked
What's Aaron Jaqua's background?
20+ years founding and scaling e-commerce businesses. Built three companies — Jaqua Corp., US Salon Supply, and Office Furniture Outlet of Michigan — operating across Amazon, Walmart, and eBay, with founder-level responsibility from 2002 through 2025.
Why does marketplace experience matter for local service websites?
Marketplace SEO relies on the same principles as local service website SEO: clear taxonomy, specific keywords, structured data, fast performance, and conversion-friendly layout. The skills transfer directly.
Does Great North AI Partners serve businesses outside Michigan?
Yes. Great North AI Partners serves local service businesses across the United States, remotely. Build, launch, and monthly management all happen with regular video calls.
How can I reach Aaron directly?
Email: aaron@greatnorthaipartners.com · LinkedIn · Or request a free website audit.
Let's Work Together.
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